Why the “U” in UGC is the Most Important

April 21, 2024

When you hear the term UGC, also known as user-generated content, most people and businesses focus on the type of content rather than the user who created it. Forgetting to focus on the users who created the content can bring any company down, as the majority of online brands need to be relatable to the user to stand out. You’re not just selling a product or service; you’re building a community where consumers share a common interest.

How do you build that, you ask? Through personalized touch. 

Having a personalized touch integrated into your campaign strategy is crucial for survival in this dog-eat-dog world. In ​​this article, we will give five examples of what a personal touch is and what it can do for your brand.

Who Are U?

Do you know who the U is? In other words, do you know your target audience? Getting to know your target audience is the first step in understanding why the user is the most important piece of the puzzle. When you understand who you’re selling to, you can then market specifically to them with more valuable, interesting, and engaging content that resonates with them on a personal level. We all know UGC comes in many different forms from people across the globe, but showcasing the ones that align with your target audience front and center is key. Thus, creating a customer persona that aligns with what you’re selling will make your brand more marketable and make your products more personal. 

Who am I?

Just as important as the user, you need to figure out the voice behind the brand to build an identity. The UGC you gather for your business will affect your business differently based on how you collect and use it. Whether it’s for sales or boosting brand awareness, you must outline your brand's key characteristics and emphasize those to your audience. 

Involve Your Audience 

Just because you got someone to film a video for you and read from a rough script doesn’t mean you’ve personalized your brand. In fact, you’re doing the complete opposite. You can’t be the only advocate for your brand. Other voices need to be heard as well. Incorporating your audience into your content strategy is not only free UGC, but it also gets the community talking. This way, the customers feel valued and heard, making them more likely to stick around. When they comment, you respond. When they engage with you, you engage with them. You don’t just have to wait for this to happen; you can ask for their feedback and thoughts on products and what they would like to see. This not only creates a sense of community but makes your image more approachable.

Encourage UGC

Not only can you get consumers to create free content for you, they’d be happy to do it as well! Simply asking for video testimonials and written reviews will only get you so far. If you create an incentive, then you’ll really get the ball rolling. You’ll get week's worth of free advertising all for a coupon code or a free product. Doing this can improve your customer loyalty, diversify the look of your content, and reach new consumers. The more people they see being reposted and rewarded, the more likely they will do it. Always having some UGC to post will make your brand seem more genuine to the everyday scroller.

UGF User-Generated Feedback

Not only does the user provide content, but they provide vital feedback so you know what you’re doing right and wrong. You don’t necessarily want to highlight the bad feedback, but you listen to it and talk about it internally with the team. This way, you can calculate the changes that need to be made to your next campaign. Rather than replying to a comment like a crazy cat lady, you're showing your audience with actions that you care about them and their opinion. As you know, actions speak louder than words.

Need to Know More About UGC?

Just because you now understand what the user brings to the table, you need to know how to look for it and what it can look like. Check out all of our other blog articles HERE to learn more about the world of UGC and marketing.