Want Video For Your Ad Campaigns? Here Are 3 Steps to Get Started!
March 8, 2023
You’ve already realized that video is a necessity for high-performing ads—great. But before you hit the record button, set yourself up for success by taking the steps to ensure your videos are the best they can be.
While video advertising is the name of the game in taking your business to the next level, with so many social media platforms, the possibilities are endless—which can complicate things. And beyond the platforms, Content Creator is one of the most sought-after job titles on the market right now. So how do you choose the right content creator to work with your brand?
Well, first, we can help.
Bambassadors helps top-tier brands connect with content creators that will resonate with their audiences. We handle the heavy lifting of vetting content creators, strategizing on UGC video advertising campaigns, and more.
As you know, not all videos are created equal.
Anyone can throw together some video content on a whim, but that won’t cut it when trying to connect with your audience. To make your videos the best in the business, you must create high-quality, relevant, and engaging content that speaks directly to your audience.
How? Good question.
Achieve the Extraordinary: Define Your Goals and Execute.
No team wins without a game plan, so before you jump into filming, focus on defining your goals.
What is the purpose of the content? While, in the end, the goal is probably to drive sales, you need to get more granular than that.
Here are some common goals that make for strong video content:
Educate your audience. Help your audience understand how your product or service works.
Connect with your audience. Use “lifestyle” video content to help your audience see your brand as relatable.
Build credibility with your audience. UGC review or testimonial videos are a great way to provide social proof to your audience.
Inspire your audience. Illustrating your values, beliefs, and culture in your video content helps your audience feel confident about supporting your brand and inspires them to engage.
Knowing what your more granular goal is can help you determine which type of video will be most effective, and which call-to-action (CTA) will tie in with that end goal. For instance:
If you are educating, “learn more” may be a strong CTA option.
If you are connecting, getting followers may be your CTA end goal.
If you’re building credibility, you may link to a press hit or case study to further prove your worth, or this might be the moment to encourage them to pull the trigger and “buy now.”
If you’re inspiring, you may want to link to your corporate social responsibility page, or—again, maybe you are trying to use the emotion of that inspiration to drive the sale: “Support this cause by getting set up today.”
Defining your goals before you start sourcing content creators will help you find the right person and have the right angle—so you can get the most ROI for your efforts.
Unlocking Your Audience: Discover Where They Are and Connect with Impact!
To create quality video marketing assets for your advertising campaigns, you’ll need to identify your target audience and the platforms they use.
Different social media platforms attract different audiences, so it's essential to understand where your target audience is most likely to be interacting with your campaign.
For example, if you are targeting a specific age group, that may drive where you put your ad spend.
TikTok is most popular with Gen Z.
Facebook resonates more with Gen X and Baby Boomers.
YouTube is the go-to platform for tutorials, so if your goal is to educate your audience with how-to videos or demos, you should consider reserving ad spend for YouTube.
If you’re a B2B, LinkedIn should be a part of your strategy.
Instagram is big for B2C brands.
Once you've identified the right platform, consider how your video content can stand out. By understanding your target audience and their preferences, you can create content that resonates and drives conversions.
Unleash Your Creativity: How to Develop a Killer Concept for Your Video Ad Campaign
Now comes the fun part…it’s time to partner with your content creator to bring some UGC to life.
When creating UGC videos, it's important to keep in mind that quality is key. To ensure that your videos have high-quality footage that is both relevant and engaging, you must plan thoughtfully. You can start by providing clear guidelines and instructions to your content creators, including specific language to use, key things to touch on, and recommendations on lighting, sound, framing, and editing. This will help ensure the videos meet the brand's standards and are consistent with the overall messaging and aesthetic.
Remember: Your video content should be engaging, informative, but most importantly, memorable!
Maximize Your Brand's Potential With Help From Experts
Creating amazing videos that captivate your audience takes time and resources—worried about it being a heavy lift?
Well, it can be.
But you’re not alone. Our team at Bambassadors is here to help.
By partnering with Bambassadors, marketing teams can easily source high-performing video content creators, manage campaigns, and monitor impact. Say goodbye to scouring the internet and late-night searches for the right creator for your campaign. We do the work and you reap the benefits—and that’s the way we like it.
Let’s work together to make your brand stand out in a sea of ad campaigns.
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