Overview

SAISEI partnered with Bambassadors (/Humanz+) to support their US launch and scale performance ahead of Black Friday. The brand was running only static image ads and needed to move into video formats fast.

The Challenge

SAISEI faced clear limitations:

• No video assets. Only static images.
• Limited time before the Black Friday season.
• A need to outperform existing ads on efficiency.
  

They needed a partner who could move quickly and bring strategic insight, not just production.

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Our Strategy

Bambassadors built the creative strategy around real consumer pain points.

• Category and consumer pain point analysis
• AI-driven analysis of Reddit threads in the space to identify recurring frustrations, questions, and language
• Insights translated directly into hooks, messaging, and video structure
  

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Our Solution

Bambassadors enabled SAISEI's shift from static to video with speed and intent:

• First video deliverables within one week
• Performance-focused video formats built for paid social
• Creative informed by real consumer language and objections
• Rapid testing against existing campaign ads
  
  

Results

Faster Time to Market

• First videos were delivered in one week. This allowed SAISEI to launch video ads in the US before Black Friday competition intensified.

Lower Cost Per Acquisition

• One Bambassadors video delivered the strongest performance in the campaign. CPA was 43% lower compared to SAISEI's other ads.

Improved Return on Ad Spend

• Across all Bambassadors deliverables, SAISEI achieved a 14% increase in ROAS versus other ads in the same campaign.

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Impact

• Successful transition from static to video
• Faster US go-to-market
• Messaging grounded in real consumer pain points
• Lower acquisition costs during a critical launch window
• Higher overall campaign efficiency